
Case Studies
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English Football League
I’ve worked with the EFL for eight years, and helped to continue the amazing growth in attendances and the match day experience at almost a hundred clubs. They receive a detailed report that makes several recommendations and benchmarking data that really increases the standards and makes a difference.
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World Cup 2022
To be asked to assess games at the 2022 World Cup in Qatar was a career highlight. Visiting all of the stadiums and assessing ten games in ten days (as well as attending others as a fan) was both demanding on the feet and enlightening as I saw how a tournament really works.
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Walsall FC
I’ve worked with lots of clubs but it’s always that little bit extra special when it’s the club you follow. A project that covered a whole year, and took the experience on a journey from average to great was so much fun to do, but also a fantastic way to help the club off the field in its journey.