
What is the secret to Arsenal's WSL crowd success?
Written by Katie Write, BBC Journalist | 15 June 2025
Arsenal's attendances are the envy of women's football – not just in England, or Europe, but around the world.
So successful have they been at building their fanbase over the last four years, they have now announced that all their Women's Super League games will be held at the 60,704-capacity Emirates Stadium from next season.
To put their attendances into context, their average last season of nearly 29,000 is more than three times the team with the second highest average – Chelsea, who are the dominant force in the WSL.
So what is Arsenal's secret?
Engage Your Fans
Knosis’s ground-breaking AR fan engagement technology is the way to get your fans and sponsors fully immersed in the match day. Direct fans to the places in the stadium you want them to go, and build healthy step challenges along the way.